Snapchat Bulks Up Lens Studio with Face Templates, Giphy Integration & More Snapchat Celebrates Pride Month with New Landmark AR Experiences Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations Snap Rolling Out New Spectacles with AR Features by End of Year, Report Says Snoop Dogg Becomes Snapchat AR Character for His Latest Record Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools Snap Brings Custom Materials & 3D Face Mesh to Lens Studio A Lens promoting the upcoming film Cruella, a live-action origin story of the classic 101 Dalmations villain uses Visual Effects Editor to insert virtual flames, 3D Body Mesh to overlay a virtual gown on the user's body, and Cloth Simulation to make it look silky smooth and form-fitting. One of the first creators to take advantage of the new capabilities is Disney. The new version also includes a new Visual Effects Editor, giving creators the power to add detailed visual effects, such as flames, fireworks, snow, and the like, without coding. The latter enables creators to imitate the physics and look of textiles so that virtual effects can compensate for movement and a variety of body types. The former improves upon the full-body tracking introduced in Lens Studio 3.4 with volumetric tracking, making AR effects look more realistic, and support for tracking multiple persons within the camera view. Lens Studio 4.0 adds new AR capabilities in 3D Body Mesh and Cloth Simulation.

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